Coat of Arms
The granting of a Coat of Arms is a significant honour, one that is bestowed on select Canadian institutions by the Heraldic Authority of Canada, under the authority of the Governor General. The Chief Herald has the responsibility of determining if a grant can be made, and in the case of a corporate body this generally means that its finances are in order and its activities are "responsible."
League's Coat of Arms is the iconic representation of the principles espoused in "Our Credo," and by which League promotes intergenerational wealth for its Member-Partners' families. Just as the name "League" was chosen to reflect the company's principles of positive inter-dependence and Member-Partnership, each element in the design of the Coat of Arms embodies an aspect peculiar to League.
The shield is silver and on it is a gold column of the Doric order flanked on either side by a gold shield.
The classical column and the division line represent security and a strong structure, thus alluding to secure investments and the fact that League invests in real estate.
The two shields symbolize the principles of "positive interdependence" and "Member-Partnership" that League's founders put in place to protect League's investors and investments.
The discs represent coins and therefore intergenerational wealth, while the sextant, a navigational tool, indicates that League exists to seek out good properties for its investors and to provide expert direction.
On the left is a lion, and on the right is an ox. Both are upright, coloured yellow, and around their necks is a blue collar, on which is a length of anchor chain in white and yellow.
The supporters stand on a base of grass and earth, which represents the value of land and real estate.
The lion represents courage and leadership, while the ox represents hard work, strength, and persistence.
The chain links around their collars refer to the linking of investors in common goals, for which reason the name "League" was chosen for the firm. They are shown as anchor links, which are particularly strong.
A rock on which is a blue beacon (a metal "basket" placed on a pole with supports and a ladder) with yellow flames. This is set on a steel helmet facing forward with an open visor, and draped with cloth mantling in blue and yellow, set in place by a wreath of twisted cloth in these colours.
The rock indicates a firm foundation on which League's investments are based.
The beacon connotes several meanings: the flame refers to the light of knowledge and League's commitment to educating and informing its Member-Partners, while the beacon itself, which was a way to show travelers the way to a safe destination, represents the service League offers to investors.
The helmet with visor open suggests transparency of information, and that League's operations are dependent upon following its core principals, rather than any single leader.
The motto is "My word is my bond, my honour is my glory" and indicates the importance League places on trust and honourable conduct.
French: Ma parole me lie. Ma foi fait ma gloire.
Latin: Meum Pactum Dictum. Mea Gloria Fides.
